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Improve Control. Grow with Confidence.

Providing Practical Solutions and Systems for Cafes, Restaurants, Hotels and Bars to improve profits.

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Welcome to F&B Coach.

Are you a café, restaurant, or pub owner working long hours for little or no return? 

Do you feel like you could be doing things differently or more efficiently?

You’re not alone and it doesn’t have to stay that way.

I’ve helped many hospitality business owners quickly improve their profitability, giving them back valuable time to spend away from the business and with their families.

My approach is practical, proven, and surprisingly cost-effective. It is designed to boost your returns without blowing your budget.

If you’re ready to work smarter, not harder, let’s have a conversation

With more than 22 years of experience across cafés, restaurants, hotels, clubs and bars, I bring a deep, practical understanding of what it takes to run a successful food and beverage business. Having worked in a wide range of hospitality environments, I’ve seen firsthand the challenges business owners face, from rising costs and staffing pressures to operational inefficiencies that impact profit.

Through F&B Coach, I work closely with food and beverage businesses to improve systems, gain control of their numbers and create more efficient, profitable operations. My approach is hands on and practical, focused on real solutions that make a measurable difference to your business.

I’d love to have a conversation to see how I can support you, help your business run more smoothly, increase profitability and reduce unnecessary waste.

HOW WE CAN HELP YOU

Drive Profit. Improve Control. Grow with Confidence.

Helping hospitality and retail businesses take control of their finances, streamline operations, and maximise profitability—so you can focus on delivering exceptional customer experiences.

Our Services

Take Control of Your Cash

Stop revenue leakage and gain complete visibility over your takings. We ensure every dollar is accurately recorded, reconciled, and securely banked—giving you confidence in your numbers.

Make Smarter Business Decisions

With clear, timely weekly and monthly reports, you'll always know exactly how your business is performing. We turn your data into actionable insights that drive growth and profitability.

Stay Compliant, Stress-Free

Year-end financials don't have to be a headache. We manage the entire process, working directly with your accountants and auditors to ensure everything is accurate, compliant, and on time. We complete your BAS/IAS and payroll tax returns.

Reduce Wage Costs Without Sacrificing Service

Labour is one of your biggest expenses—we help you control it. Our costed rosters are designed to optimise staffing levels while maintaining excellent service standards.

Maximise Food & Beverage Margins

Are your margins where they should be? We analyse, monitor, and fine-tune your pricing and costs to ensure you're hitting (or exceeding) industry benchmarks.

Simplify HR Management

From contracts to performance management, we handle the complexities of HR so you can focus on leading your team with confidence.

Get the Most from Your POS System

Your POS should work for you—not against you. We ensure your system is accurate, optimised, and delivering reliable data to support better decisions.

Strengthen Your Marketing & Brand Presence

Attract More Customers and Build a Stronger, More Profitable Brand. We help you define your brand positioning, refine your messaging and ensure your venue is presented in a way that attracts your ideal customers.

01

Increase
profitability

02

Reduce costs and inefficiencies

03

Gain clear financial
visibility

04

Make confident, data-driven decisions

05

Focus on growing your business

Testimonials

I brought Sanjay on board during a challenging period for our venue where we were making substantial losses. After he came on board he quickly identified our key performance issues and implemented effective strategies for improvement. As a result, the venue is now thriving, achieving profits of over $200,000. His contributions have been instrumental in turning the business around.

Clive Fentum

Venue Manager, Scarborough Sports Club

My Management ethos has always come back to “aces in places’. So to free myself up for more frontline duties, initially I was looking for a bookkeeper. Sanjay however, was far more qualified than this and brought an incredible skill set to my team. He not only helped my business with diligent book keeping, but his years of industry experience enabled him to give sound guidance across many fronts. From acquiring chefs, to navigating Covid & checking ongoing compliance for local council and government, Sanjay was a steadfast and invaluable asset. His reliable work behind the scenes took a lot of the mental load off me as a business owner, allowing me more time and energy to focus on what was needed day to day. I remain forever grateful for the support & guidance Sanjay shared with us at NBD.

Ruz & Sam Aldridge

North Beach Deli

Rare to find an experienced financial controller who intrinsically understands the hospitality sector and has the knowledge, particularly in Food and Beverage, that enables deep insights and thoughtful solutions. I worked with Sanjay for nearly five years in which time he was instrumental in the businesses under my control achieving and exceeding their budgets and in demonstrating continuous bottom line growth. Sanjay knows how to spot issues and can rapidly pin point the best ways to control costs, he is a strong communicator ande engenders trust in the people he supports.

Mark Jones

General Manager, Mindarie Marina

I’ve worked with Sanjay on a number of hospitality projects both large and small over the past 18 years and can highly recommend him as an outstanding F&B expert. Sanjay has a keen for detail, processes and procedures which have resulted in him turning hospitality businesses from loss making to profitability which have paid dividends to the business owners.

Martin Smith

MD Mindarie Marina and owner Frontline Hospitality

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